Guides

Written to be quoted

The answer in the first sixty words, then the detail, then the sources. Every guide here is run through the same audit engine we sell, and the score is printed on the page.

Guides
33
Free tools
19
Checks per page
36

All guides

  1. 02Product feed vs Product schema: two copies of the truth that must agreeWhat a Merchant Center feed and Product structured data each do, where they drift, and how to audit both without guessing.Technical SEO
  2. 03Are Google AI Overviews accurate? A practical way to check the answerGoogle AI Overviews can be useful and still be wrong. Learn how to check claims, citations, dates and missing context before trusting an answer.AI visibility
  3. 04ChatGPT deep research: how to get a report you can actually useA practical ChatGPT deep research workflow for a clear brief, stronger sources, claim checking and a report that supports real decisions.Strategy
  4. 05How to make ChatGPT sound human without adding fake personalityMake ChatGPT writing sound natural by replacing generic structure with real decisions, evidence and voice. A practical editing method with examples.Strategy
  5. 06Google Search Console for SEO: read the averages without lying to yourselfSearch Console shows real impressions and clicks, but average position is not a rank. A practical workflow for reading queries, pages and changes correctly.Strategy
  6. 07SEO analysis: turn a score into the next decisionA practical SEO analysis workflow that separates eligibility, search demand, page selection, snippet performance and conversion instead of hiding them in one score.Strategy
  7. 08SEO audit services: what the engagement should actually deliverWhat an SEO audit service should inspect, deliver and verify—from technical evidence and content decisions to ownership, implementation and re-testing.Strategy
  8. 09Blog post introduction examples: seven openings that get to the pointSeven blog introduction examples for guides, studies, comparisons and opinion pieces, with a simple test for cutting throat-clearing from the opening.Strategy
  9. 10FAQ schema: when it helps, when it does nothing, and the markup that validatesA practical FAQ schema guide with valid JSON-LD, eligibility rules, common errors and a plain answer on whether FAQ markup still helps SEO.Technical SEO
  10. 11Landing page examples: five pages, and the decision each one removesFive practical landing page examples for lead generation, SaaS, local services, ecommerce and events—analysed by message, proof and next action.Strategy
  11. 12Pillar page examples: build the hub only when the topic needs onePractical pillar page examples for services, education and product categories, with a framework for choosing scope and building useful topic clusters.Strategy
  12. 13SEO audit report: turn a crawl into decisions somebody can actually makeHow to write an SEO audit report that separates evidence from assumptions, prioritises fixes and gives each recommendation an owner and outcome.Strategy
  13. 14Google's SEO starter guide is right, and it is answering one questionGoogle publishes a list of things it says not to focus on, and every item is correct about ranking. Three of them still decide whether you get quoted.Strategy100 / A
  14. 15WordPress SEO: the plugin finishes its list, and its list is the small halfWe audited 395 WordPress sites and 287 of their posts. Canonicals and indexability are solved. Heading order, page weight and delivery are not.Technical SEO100 / A
  15. 16Google Keyword Planner for SEO, and the four things it will not tell youKeyword Planner is built for advertisers, and that decides what its numbers mean. What the volume column counts, why it shows ranges, and what to do about both.Strategy100 / A
  16. 17On page SEO: the checklist barely changed, and the weighting didTitles and meta descriptions are mostly fine on professional sites. What fails is heading order, extractable passages and attribution. Measured on 88 homepages.Technical SEO100 / A
  17. 18Core Web Vitals: the number you are looking at is probably a simulationLCP, INP and CLS explained, and the distinction that decides whether your score is a real problem: lab data is a simulation, field data is your users.Technical SEO99 / A
  18. 19How to do keyword research when a third of the answers never get clickedThe keyword research method that still works, plus the newer question: which queries are worth winning when the answer sits above the results.Strategy99 / A
  19. 20Alt text: what to write, when to write nothing, and why empty is not missingHow to write alt text that works for screen readers and search, the difference between empty and missing alt, and the decorative image rule.Technical SEO98 / A
  20. 21Is AI writing undetectable? Mostly yes, and that is why it is the wrong questionAI detectors are unreliable in both directions, which makes undetectability the wrong target. What actually decides whether AI assisted content performs.Strategy98 / A
  21. 22Schema markup examples that validate, and the three ways they usually breakWorking JSON-LD for Article, FAQ, Product, Organization, Breadcrumb and LocalBusiness, plus the three failures that make schema silently ignored.Technical SEO99 / A
  22. 23SEO tips ranked by how often the thing is actually brokenMost SEO tips are opinions in no order. These are ordered by measured failure rates across our own audits of professional marketing sites.Strategy98 / A
  23. 24Tools for keyword research, and the thing none of the roundups tell youNearly every keyword tool sources volume from the same place. What separates them is discovery, billing model and what happens after the export.Strategy98 / A
  24. 25Why your AI Overview disappeared, and whether to worryAI Overviews vanish from queries constantly, and it is usually the feature working as designed. How to tell a normal disappearance from a real problem on your site.AI visibility
  25. 26How to humanize AI content, and why detector scores are the wrong targetSeven detectors flagged 61% of human written essays as AI. Rewriting for a detector score is a trap. Here is the edit that stops a ChatGPT draft reading like one.Strategy99 / A
  26. 27What an SEO audit actually checks, and what a useful report looks likeAn SEO audit checks whether search engines and assistants can reach, read and quote your pages. The full list, a real example report, and what to fix first.Technical SEO99 / A
  27. 28How to rank in Google AI Overviews when ranking first no longer gets you inOnly 38% of AI Overview citations now come from pages in the top 10, down from 76% seven months earlier. What that changes about the work, and the studies behind it.Strategy100 / A
  28. 29AI visibility score: what it can measure and how ours is calculatedThe weights behind our own AI visibility score, published in full, and the honest limit of what any single number about AI visibility can tell you.AI visibility100 / A
  29. 30What AI visibility tools actually cost in 2026Every AI visibility tool we could verify, with its entry price read from the vendor pricing page on 4 August 2026. Including the plan that beats ours on volume.Strategy98 / A
  30. 31Why AI crawlers see a blank page on your React siteWe measured real client rendered sites. One profile page carries 5 words before JavaScript runs and 989 after. What each crawler documents, and the fixes.Technical SEO98 / A
  31. 32GPTBot, ClaudeBot, PerplexityBot: which AI crawlers can read your siteEvery AI crawler that matters, its user agent token, who runs it, and the robots.txt lines to allow or block it. Plus the rule that breaks most files.AI visibility98 / A
  32. 33llms.txt: what it is, whether it does anything yet, and how to write onellms.txt is a proposed manifest pointing AI assistants at your best content. No assistant has confirmed it reads one. The honest case for publishing it anyway.AI visibility98 / A

Prompt library · new one most days

One prompt, one real job

Copy it, run it, then check what it produced against your live site. Every prompt names the inputs it needs and the free tool that verifies the result.

All 116 prompts →
  1. AI visibilityBuild ecommerce AI buyer questions from evidence, not imagination10 min to run
  2. Keyword researchMine ecommerce category questions and assign the right page12 min to run
  3. AI visibilityFind an ecommerce competitor citation gap without guessing the cause12 min to run
  4. Local and ecommerceWrite a product comparison page brief from verified differences10 min to run
  5. Technical SEOAudit product feed and schema mismatches by variant15 min to run
  6. AI visibilityAI citation gap analysis prompt for finding the evidence competitors own25 min to run
A new prompt, most days One working prompt for a real SEO or AI visibility job, what to change in it, and a worked example. No sequences, no offers dressed as newsletters.

Unsubscribe in one click. We never pass your address on.

Where this is going

Run your first audit
in about a minute

Free account, no card. Paste your URL and get a real, scored report of your AI and search visibility.

Measuring rankings in