AI visibility
Getting quoted by ChatGPT, Claude, Gemini and Perplexity rather than only ranked by Google.
What these prompts are for
The job is being quoted, not only ranked. These cover working out why an assistant names a competitor instead of you, rewriting passages so one of them can be lifted whole, and asking the assistants what they say about you today.
- 01Use Perplexity to find out who is currently cited for your buying questionsA prompt built for a cited answer engine: it returns the pages currently quoted for your category questions, and the pattern in why those pages and not yours.
- 02Reconstruct the query fan out behind a search, and find which parts of it you answerA prompt that predicts the narrower searches an AI answer runs underneath your query, then marks which of them your site currently answers and which it ignores.
- 03Audit how assistants describe your brand, in a form you can repeatA prompt set for auditing what ChatGPT, Claude and Perplexity say about your brand, recorded so the run you do next month is comparable to this one.
- 04AEO and GEO: which is which, and a prompt that does the work either wayAnswer engine optimisation and generative engine optimisation are contested labels, not standards. One prompt that does the work behind both.
- 05Answer engine optimisation in order: a gated plan for one morning, not another explainerA prompt that turns answer engine optimisation into a gated sequence, where each step has a condition that must be true before the next is worth doing.
- 06Structure an article so an assistant can lift one passage out of itA prompt that restructures a draft you already have into question shaped headings with a standalone answer under each, and invents no figures.
- 07Get your business named in ChatGPT answers: the whole mechanism, and which parts are actually leversThere is no ranking API and no way to submit a site to ChatGPT. A prompt that scores every lever you have been sold as documented, inferred or undocumented.
- 08How LLM SEO works: the pipeline, stage by stage, with the guesses labelledWhat happens between a question typed into an assistant and your name in the answer, traced stage by stage, with each stage marked documented or inferred.
- 09Ranking a website in ChatGPT, honestly: a site level triage of what a crawler actually receivesBefore this is a content question it is a site question. Triages your URLs into cannot be fetched, fetched but empty, and readable but not quotable.
- 10Getting your business named by ChatGPT, when most of the sources are not yoursThere is no rank inside ChatGPT, and for a small or local business the deciding sources are third party. Build a worklist from the citations in a real answer.
- 11What ChatGPT search retrieves, as opposed to what the model just remembersChatGPT answers from two places: pages fetched live by its search crawler, and what the model absorbed in training. A prompt sorts your questions by path.
- 12Answer engine optimisation: what the term means, and which of your pages qualifyAEO is an industry coinage with no defining document, older than generative assistants. A prompt sorts your pages by which answer surfaces they serve.
- 13Generative engine optimisation: the paper that named it, and what it actually testedGEO comes from a 2023 arXiv paper, not a standards body. What the paper measured, and a prompt that separates the methods it tested from vendor invention.
- 14Why answer engine optimisation matters, and when it honestly does notThe business case for AEO without the invented statistics, when ignoring it is the correct call, and a prompt that writes you a one page decision memo.
A new prompt, most days One working prompt for a real SEO or AI visibility job, what to change in it, and a worked example. No sequences, no offers dressed as newsletters.
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