Content and briefs

Briefs, outlines and drafts that hold up to an editor, with the research done first.

What these prompts are for

The job is everything before the draft. These cover briefs an editor can hand straight to a writer, outlines built from what already ranks, and drafts that do not have to be rewritten from the first line.

  1. 01Turn a goal into a reusable prompt, with its variables and a test planA prompt generator for ChatGPT or Claude. Give it the job you want done and it returns a reusable prompt, its variables, three test inputs and its failure mode.4 min
  2. 02Diagnose a prompt that is nearly working, and get a version two you can comparePaste a prompt that gives inconsistent answers. Get a scored diagnosis, the changes with reasons, a rewritten version and the way to prove it is better.5 min
  3. 03A system prompt for marketing work that survives more than one chatA system prompt for custom instructions or a project, holding your facts, your banned phrasings and your evidence rules so every chat starts from the same place.15 min to write, then permanent
  4. 04How to write a prompt that works the second time you run itA prompting guide built on what changes the output and what only looks like it does, with a six block skeleton and the test that catches a confident wrong answer.10 min
  5. 05Rewrite an AI draft so it stops reading like one, by putting back what the model left outA rewrite prompt that finds the sentences giving your draft away, and fixes them by adding specifics rather than swapping words for synonyms.8 min
  6. 06Turn a prompt that worked once into a template you can run every weekA meta prompt that takes a one off request that happened to work and rebuilds it as a reusable template with named inputs, a fixed output shape and stated refusals.9 min
  7. 07Write a content brief a writer can execute without asking questionsA prompt that turns one target query into a brief with the angle, the outline, the evidence the writer must gather, and the lines they are not allowed to invent.6 min
  8. 08Draft an article that does not read as generated, by making the model refuse to start without your specificsA drafting prompt that stops and asks rather than writing, until you supply the real example, the real number and the real objection.20 min, most of it before the prompt
  9. 09Turn a brief into a finished blog post, and find out what the brief was missingA prompt that audits your brief before it writes, drafts only from what the brief contains, and lists every place it had to depart from it.10 min
  10. 10The blog post prompt sequence, and the gate that decides whether a draft shipsThe five prompts a blog post actually needs, in the order you run them, plus a publish gate that scores a finished draft against eight tests.5 min for the gate, longer for the set
  11. 11Capture a brand voice from writing you already have, and stop calling it trainingA prompt that reads your best existing writing and returns a reusable style instruction block, with a quotation behind every rule it gives you.10 min once, then reusable
  12. 12Where a human has to intervene when a model writes your contentThe workflow around the model rather than the prompt inside it: the three points a person has to intervene, and a review prompt that holds a draft.4 min per draft
  13. 13Turn a content plan into a calendar with a date and an owner on every pageSequences an existing content plan into dated slots, orders the pages by dependency, and refuses to schedule anything whose evidence does not exist yet.6 min
  14. 14Map one topic into a content plan where every page answers a different questionTurns one topic into a map of pages, gives each page the single question it answers, and refuses to plan a page that would only rephrase another one.6 min
  15. 15A Gemini SEO prompt set that has to show where every claim came fromThree chained Google Gemini prompts for SEO, built around grounded search results, so every claim in the brief arrives with the source that produced it.12 min across three prompts
  16. 16Judge a blog post against standards a model can apply, and make it admit what it cannot judgeA prompt that critiques a draft you already have against seven criteria, quotes the evidence for every verdict, and refuses to score what it cannot see.8 min
  17. 17Take one keyword to an annotated outline, then to a draft, with a stop in betweenA two stage prompt that builds an annotated outline from the results you paste, stops and waits for approval, then drafts only from the outline you approved.12 min across two stages
  18. 18A copywriter prompt set for landing pages that sell and are still findableFour prompts run in order on a commercial page: audit what you can prove, write claims not rewordings, answer the last objection, then make it findable.15 min, run as four passes
  19. 19Rewrite a finished draft for search without flattening the writingAn editing prompt that rewrites only the passages failing one of four named tests, quotes every original beside its replacement, and states the cost.8 min
  20. 20Work out what actually goes in a blog post before you write a word of itA prompt that interviews you with five questions, then returns a contents sheet naming what belongs in each section and which parts only you can supply.15 min
A new prompt, most days One working prompt for a real SEO or AI visibility job, what to change in it, and a worked example. No sequences, no offers dressed as newsletters.

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