Ad copy example: write a responsive search ad from evidence, not adjectives
A Google ad copy prompt that produces compliant headline and description variants, maps each claim to evidence and shows one finished example.
- Works in
- ChatGPT, Claude, Gemini
- You need
- Landing page copy · Campaign keyword theme · Verified offer details and restrictions
- Written for
- ad copy example
Here is the difference between a theme and a claim. “Next-day business card printing” can be the query you target. “Delivered tomorrow” can only be the ad when the offer and destination actually support it.
A short ad copy example
For a landing page that states “Order 250 business cards by 11am for next-working-day collection in Leeds,” the prompt can safely produce:
Business cards by tomorrow— 26Print 250 cards in Leeds— 24Order by 11am for next day— 27Upload your artwork and collect 250 cards in Leeds the next working day.— 72
The location, quantity and timing are not creative flourishes. They come from the page. That makes the ad less dramatic and much more believable.
Before upload
Check the counts in the actual ad editor, review the platform’s current editorial policy and make sure the destination repeats the promise without forcing a visitor to hunt for it. The best-performing sentence still fails if the click reveals different terms.
Write one responsive search ad from the material below.
First extract a CLAIM BANK table: Claim | Exact supporting words from the
landing page | Safe to use (yes/no) | Reason. If a claim has no evidence,
mark it no. Do not improve it by guessing.
Then produce:
- 12 headlines, each 30 characters or fewer including spaces;
- 4 descriptions, each 90 characters or fewer including spaces;
- 4 suggested combinations, each using distinct ideas rather than repeating
the same phrase three times;
- the character count beside every line.
Include a mix of: what it is, who it is for, a verified differentiator, a
concrete outcome, objection handling and a clear action. Use the keyword
theme naturally in at least two headlines, not all of them.
Never invent prices, discounts, deadlines, ratings, customer counts,
guarantees, certifications, locations or superlatives. Avoid “unlock”,
“revolutionary”, “game-changing”, “seamless” and “take your X to the next
level”. Do not use title case on every word. Do not add an exclamation mark
unless the supplied brand voice uses one.
Finish with LANDING PAGE MISMATCHES: promises in the ad that a visitor cannot
confirm above the fold. If there are none, say none.
Landing page: [PAGE_COPY]
Keyword theme: [KEYWORDS]
Verified offer details: [OFFER]
Brand voice: [VOICE]What to change
Everything in square brackets is yours to replace. Nothing else needs editing.
[PAGE_COPY]- At minimum, paste the hero, proof, pricing or offer block and call to action. The prompt only permits claims supported here.
[KEYWORDS]- One tightly related ad-group theme, not the whole account export.
[OFFER]- Only facts you can honour: price, trial, delivery area, deadline and exclusions.
[VOICE]- Two or three traits plus one real sentence from the brand.
How to run it
- 01Paste the destination before asking for copy
The landing page is the evidence. Without it, the easiest headlines to write are also the easiest promises to invent.
- 02Reject unsupported claims
Read the claim bank first. Anything marked no stays out even if it sounds persuasive.
- 03Preview real combinations
Responsive ads assemble assets in different orders. Read combinations aloud and remove headlines that only make sense beside one specific line.
Questions people ask
What is an example of good ad copy?
For a next-day local print service, “Business cards by tomorrow” is useful when the landing page confirms the deadline and area. It names the product and differentiator in 26 characters. “Revolutionise your brand today” says neither and makes a promise the page cannot prove.
How long can a Google ad headline be?
A responsive search ad headline allows up to 30 characters and a description up to 90 characters. Count spaces and punctuation, and verify current platform limits before bulk upload because ad formats can change.
Should every headline contain the keyword?
No. A responsive ad needs assets that contribute different information. Use the query naturally in a few lines, then spend the remaining space on proof, fit, objections and the action.
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