A copywriter prompt set for landing pages that sell and are still findable
Four prompts run in order on a commercial page: audit what you can prove, write claims not rewordings, answer the last objection, then make it findable.
- Works in
- ChatGPT, Claude, Gemini
- You need
- What you sell, to whom, and what it costs · Three things you can actually prove · The objection a ready buyer raises last · The current page, if there is one
- Written for
- best chatgpt prompts for seo copywriters
Scored by our own engine
This page, run through the audit we sell. Measured 4 August 2026.
Landing page copy and article copy are different jobs, and most SEO prompt collections only know how to do the second one. Ask an assistant for commercial copy and you get a hero, three benefit cards with an icon each, and a section explaining what the category is. The four prompts below run in order and each one is allowed to do a single thing, starting with the step that writes no copy at all.
The first pass writes nothing
Prompt 1 sorts every claim about your product into evidenced, asserted and inherited. It is the only step that changes what the finished page can say, because prompt 2 may build headlines from evidenced claims and nothing else.
Inherited is the category worth waiting for. It catches the promises sitting on your current page that nobody in the room today can source: the response time, the compatibility, the phrase a founder wrote once. Copy gets rewritten around those claims for years because nobody ever asked where they came from.
Variants should differ in the claim
Four wordings of one idea is not a test, and it is what “give me ten headline options” reliably produces. Prompt 2 asks for four different claims aimed at four different things the buyer is weighing.
That constraint changes what you learn from the output. Options that vary in phrasing tell you which sentence sounds best to you, which is worth very little. Options that vary in claim tell you which reason to buy you actually believe in, and they surface the buyer each one walks past, which is a decision rather than a preference.
The same logic runs through prompt 3. The objection you paste has to appear at full strength in the buyer’s own words, and the true part of it has to be conceded before anything is answered. Copy that concedes nothing reads as an advert, and readers price adverts accordingly.
Findable is not the same as long
Prompt 4 places the query and stops. Two question shaped H2s, one self contained answer under each, the title tag, the meta description, and an explicit refusal to add an explainer section.
The instinct to bolt eight hundred words onto the bottom of a sales page comes from a real observation, that thin commercial pages struggle, and it produces a page that serves neither job. If the query needs that material, it is a supporting page linking to this one. Plan that properly with the content plan prompt, write the two tags as a pair using the title and description prompt, and once the page is live, run it through the render gap check. Landing pages are built in visual builders more than anything else on a site, and copy that arrives only after JavaScript runs is copy most assistant crawlers never read.
Paste this brief once, then run the four prompts below in order in the same
conversation. Do not skip to prompt 2.
THE BRIEF
What I sell, to whom, and what it costs: [WHAT YOU SELL, TO WHOM, AND WHAT IT COSTS]
The one action this page is paid for: [THE ONE ACTION THIS PAGE IS PAID FOR]
The query this page should win: [THE QUERY THIS PAGE SHOULD WIN]
What I can prove: [THREE THINGS YOU CAN PROVE, AND HOW YOU WOULD PROVE THEM]
What a ready buyer says back: [WHAT A READY BUYER SAYS BACK JUST BEFORE THEY LEAVE]
The current page: [PASTE THE CURRENT PAGE, OR WRITE "new page"]
PROMPT 1, THE REGISTER. Write no copy in this step.
Go through my brief and the current page and pull out every claim made about
the product. For each one, mark it EVIDENCED if I told you how it is proved,
ASSERTED if it is stated with nothing behind it, or INHERITED if it came off
the current page and I did not mention it. Then list, separately, the claims
a buyer would need before acting that nobody has made yet. Do not resolve
anything. If the whole brief is ASSERTED, say that plainly and stop, because
copy written on it will be indistinguishable from a competitor's.
Output shape: one block per claim, four lines each: CLAIM / STATUS / PROOF OR
WHO MUST SUPPLY IT / WHERE ON THE PAGE IT BELONGS.
PROMPT 2, THE CLAIM. Now write the hero.
Give me four hero options. Each option is one headline of twelve words or
fewer plus one subhead of no more than twenty five words. The four must make
four different claims, not four wordings of one claim: a different reason to
buy, aimed at a different thing the buyer is weighing. If two options say the
same thing in different words, delete one and write another. Every headline
must use only EVIDENCED claims from prompt 1. No headline may contain a
number, a percentage, a timescale or a superlative that I did not supply. Say
under each option which claim it rests on and which buyer it walks past.
PROMPT 3, THE OBJECTION. Write the block that answers what I told you.
Take the objection from my brief and state it at its strongest, in the
buyer's words, without softening it. Concede the part of it that is true.
Then answer only the part that is not, using an EVIDENCED claim. If no
evidenced claim answers it, write [NEEDS PROOF: what would settle this] and
do not write around the gap. Give me the block as page copy, under a heading
a buyer would recognise as their own question. No more than 120 words.
PROMPT 4, THE SEARCH FIT PASS. Change as little as possible.
Make this page findable for my query without turning it into an article.
Allowed changes, and nothing else: put the plain wording of the query into
the H1 and into the first thirty words of body copy where it fits naturally;
add at most two H2s that are questions a buyer actually types; under each,
write one self contained paragraph of no more than sixty words that answers
it without needing the paragraph above; write the title tag and the meta
description. You are forbidden to add a "what is" explainer section, a
history of the category, a long form guide, or any block whose purpose is
word count. If you believe the page cannot rank for my query without that
material, say so and tell me it belongs on a separate page.
ACROSS ALL FOUR PROMPTS
Never invent a customer, a testimonial, a company name, a statistic, an award
or a client count. Never write "trusted by" anything I did not give you. Use
British spelling. If you need something I have not supplied, name it and wait.What to change
Everything in square brackets is yours to replace. Nothing else needs editing.
[WHAT YOU SELL, TO WHOM, AND WHAT IT COSTS]- The price is the part copywriters leave out and the part that decides the register of the whole page. Copy for something at fifty pounds a month talks a reader into a trial, and copy for something at forty thousand talks them into a conversation with three colleagues. Write both halves even if the price is not going on the page.
[THE ONE ACTION THIS PAGE IS PAID FOR]- One action, not a list. "Book a survey" and "download the spec sheet" pull the same page in opposite directions, because one wants urgency and the other wants patience. A page asked to do both produces a hero that hedges, and hedging is what most weak landing copy actually is.
[THE QUERY THIS PAGE SHOULD WIN]- A commercial query, in the words a buyer types when they have their card out. This is only used by prompt 4 and only to place plain wording where a search engine reads it. Pointing a landing page at an informational query is how a perfectly good sales page ends up with an explainer bolted to the bottom of it.
[THREE THINGS YOU CAN PROVE, AND HOW YOU WOULD PROVE THEM]- Three specifics with the evidence attached: a named integration and a link to the docs, a guarantee and the clause it comes from, a turnaround time and the last ten jobs it came from. This is the field the whole set runs on, because prompt 2 may only build headlines from what is marked evidenced. Vague entries here produce vague copy no constraint can save.
[WHAT A READY BUYER SAYS BACK JUST BEFORE THEY LEAVE]- The last thing said on a sales call that does not close, in their words. "We would have to migrate everything and nobody here has time" is a real one. Handing it over is what makes prompt 3 produce a block worth reading, and conceding the true part of it is what makes the rest of the page believable.
[PASTE THE CURRENT PAGE, OR WRITE "new page"]- The full existing copy including the title tag and the buttons, or the words "new page". It exists so prompt 1 can mark claims as inherited, which is the category that catches the promise a founder made in 2023 that nobody has been able to keep since. On a genuinely new page, write "new page" and expect a shorter register.
How to run it
- 01Get the proof before you open an assistant
Go and find the three things you can actually evidence, with the source next to each one. This takes longer than running all four prompts and it is the entire difference between copy that reads as yours and copy that reads as a category. A model cannot supply this and the set is built to stop it pretending otherwise.
- 02Run prompt 1 and read the last list first
The claims nobody has made yet are the useful output. That list is what a buyer needs before acting, written by something with no stake in your roadmap, and it usually contains one item your sales team has been improvising for months.
- 03Force real variety out of prompt 2
Read the four hero options and ask what each one is claiming rather than how it sounds. If all four rest on the same claim, the model has given you rewordings, and the fix is to run it again naming the claim you want the next four to avoid. Four wordings of one idea is not a test.
- 04Pick the objection block that concedes something
A block that concedes nothing is an advert and readers price it accordingly. If the output softens your objection before answering it, paste the objection back in the buyer's exact words and tell the model it may not rephrase them. The concession is the part that buys the rest of the page its credibility.
- 05Hold the line on prompt 4
Apply the query placement, the two H2s and the tags, and refuse the explainer even when the model argues for it. If the query genuinely needs long form material to compete, that is a second page linking to this one, not a thousand words between your proof and your call to action.
- 06Check the copy is actually in the HTML
Landing pages get built in visual builders and front end frameworks, and copy that only appears after JavaScript runs is copy most assistant crawlers never see. Run the published URL through the render gap check to confirm the words you fought over are in the raw response.
Questions people ask
What are the best ChatGPT prompts for SEO copywriters?
A sequence rather than one prompt, because the jobs are different. Auditing what you can prove, writing distinct claims, answering the real objection and placing the query are four separate constraints, and a single prompt asked to do all four does the easiest one well and the rest generically. Running them in order in one conversation keeps the context and keeps the outputs honest.
How is copywriting for a landing page different from writing an article?
An article earns attention by being useful and can afford to explain. A landing page meets somebody who has already decided to look and either gives them a reason to act or loses them. That difference shows up in structure: articles reward depth, commercial pages reward proof placed early, and the most common mistake in SEO copywriting is treating the second like the first.
Can ChatGPT write conversion copy?
It can write the sentences and it cannot supply the reason to buy. Everything that makes commercial copy work is a fact about your business: what you can prove, what you charge, what customers say when they walk away. Give a model none of that and it produces the category average, which is what your competitors also got.
Should a landing page have a long SEO section at the bottom?
Usually no, and prompt 4 forbids it. A block of explanatory text below the call to action exists for a crawler rather than a buyer, and it dilutes what the page is about at exactly the moment somebody is deciding. If the query needs that material, it is a supporting page that links to this one and keeps its own intent clean.
Why does the set separate evidenced claims from asserted ones?
Because unevidenced claims are where invented specifics enter the copy. Asked to strengthen a headline, a model reaches for a number, a timescale or a customer count, and what it produces is indistinguishable from something you measured. Marking the status first means every headline in prompt 2 can be traced back to something you can defend.
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