Google Analytics report template: answer one business question with GA4 data
A GA4 reporting prompt that audits definitions, segments the result and produces a concise report without treating sessions as business outcomes.
- Works in
- ChatGPT, Claude, Gemini
- You need
- GA4 export · Business question · Event definitions · Comparison period
- Written for
- google analytics report template
Start with a question, not the GA4 navigation. “What happened in analytics?” produces a tour of available metrics. “Which landing pages contributed completed demo requests?” produces a report someone can act on.
Use the monthly SEO report template when Search Console and SEO delivery context must sit beside the analytics view.
Analyse this GA4 export to answer the stated business question.
Begin with a measurement audit: property and stream, date range and timezone,
comparison range, filters, consent effects, event definitions, attribution
setting, currency, missing values and tracking changes. Label anything not
supplied. Do not treat an event name as a conversion definition without one.
Return: one-sentence answer; KPI table with formula and source columns;
segment table using only dimensions present; landing-page and channel
contributions; anomalies; conclusions supported directly; hypotheses; and
next actions with owner, expected signal and review date.
Do not combine users and sessions, add percentages, compare incompatible
attribution scopes, call correlation a cause or extrapolate sampled/partial
data without a warning. Do not use engagement as a synonym for commercial
success. Show denominators for every rate and use [NOT AVAILABLE] for revenue
or outcomes absent from the export.
Business question: [QUESTION]
GA4 export: [DATA]
Event and KPI definitions: [DEFINITIONS]
Period and tracking change log: [CONTEXT]What to change
Everything in square brackets is yours to replace. Nothing else needs editing.
[QUESTION]- One decision, such as which landing pages contribute qualified demo requests.
[DATA]- A table export with dimensions, metrics, filters and source named.
[DEFINITIONS]- What each key event means and any known duplicates or exclusions.
[CONTEXT]- Comparable dates, timezone, releases and tracking changes.
How to run it
- 01Write the decision first
A report designed around one question is easier to validate than a dashboard tour.
- 02Verify event definitions
Test that the named event fires once, at the intended outcome, before interpreting its rate.
- 03Keep the export with the report
Save the source and filters so next month’s comparison can be reproduced.
Questions people ask
What should a Google Analytics report include?
Include the business question, measurement definitions, date and filters, relevant KPIs, segments, landing pages or channels, supported conclusions, open hypotheses and next actions.
What is the difference between users and sessions in GA4?
Users represent people or devices under GA4 identity rules; sessions represent groups of interactions. They answer different questions and should not be substituted within a rate.
Can GA4 show why performance changed?
It shows where and when measured behaviour changed. Establishing why usually needs a change log, experiment, qualitative evidence or additional source; timing alone does not prove causation.
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