Mine ecommerce category questions and assign the right page
Turn queries, reviews and support logs into category, product, guide and FAQ opportunities without duplicating intent.
- Works in
- ChatGPT, Claude, Gemini
- You need
- Query export · Site-search terms · Reviews or support questions · Existing URL list
- Written for
- ecommerce keyword research prompt
Keyword lists make page creation look inevitable. It is not. The important column here is the destination: once two phrases belong to the same buyer decision, they usually belong on the same page.
Find customer questions in the supplied evidence and assign each to an
existing or proposed page.
Cluster by the decision being made, not shared words. For each cluster give:
evidence phrases, intent, best page type (category, product, comparison,
guide, or FAQ), existing URL if suitable, and risk of competing with another
page. Merge clusters that would satisfy the same visitor.
Do not estimate search volume. Do not create a page for every modifier. Mark
any idea supported by only one weak phrase as HOLD.
Category: [CATEGORY]
Queries: [QUERIES]
Customer language: [CUSTOMER]
Existing URLs: [URLS]What to change
Everything in square brackets is yours to replace. Nothing else needs editing.
[CATEGORY]- One commercially important category.
[QUERIES]- Search Console, paid search or site-search terms.
[CUSTOMER]- Review, support and sales language.
[URLS]- Current pages with titles and short descriptions.
How to run it
- 01Gather language from three places
Combine search behaviour with what customers ask after arriving.
- 02Review collisions
Make sure two proposed pages are not answering the same decision.
- 03Improve before adding
Prefer a relevant existing page when it can satisfy the cluster.
Questions people ask
Should every ecommerce question become a new page?
No. Many belong as a section on an existing category or product page. A new URL is justified only when the decision needs a distinct answer.
Unsubscribe in one click. We never pass your address on.